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Route travel app Yillio adds Spanish in expansion (+ video)

Yillio, the startup targeting event-focused advertising with its patented travel app technology, is adding Spanish to its capabilities. The Raleigh-based entrepreneurial company already owns three patents and is looking to work with events and festivals who hope to secure more dollars from visitors that use the app for trip planning. Yillio has worked with one Super Bowl as well as US Golf Opens in Pinehurst. Its app, which is a free download, “geo-fences” venues for promotion with information about points of interests and vendors (restaurants, gas stations) that match users’ needs. The Skinny talked with Yillio co-founder and CEO...

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ExitEvent news: Mobile app Yillio now touting U.S. Open

Editor’s note: ExitEvent and WRALTechWire will be cooperating in presenting news about the region’s entrepreneurial sector. Today, ExitEvent Editor Laura Baverman talks about a new deal for Raleigh-based Yillio, RALEIGH, N.C. - The Raleigh mobile app startup that made a splash with its Super Bowl launch last month announces today its second major event partnership, this time targeting the 400,000 visitors expected to visit Pinehurst and Southern Pines for the PGA Tour’s U.S. Open Championship in June. In partnership with the Convention & Visitors Bureau (CVB) for that region, Yillio will provide its free route-based search app to travelers in...

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Fresh Off Super Bowl Launch, Raleigh's Yillio Preps for Golf's U.S. Open

The Raleigh mobile app startup that made a splash with its Super Bowl launch last month announces today its second major event partnership, this time targeting the 400,000 visitors expected to visit Pinehurst and Southern Pines for the U.S. Open Championship in June. In partnership with the Convention & Visitors Bureau (CVB) for that region, Yillio will provide its free route-based search app to travelers in town for the tournament and to hotels, restaurants and retailers hoping to get their business. Yillio holds a unique patent for search along a route—it helps consumers identify the most convenient places to...

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Fresh Off Super Bowl Launch, Raleigh’s Yillio Preps for Golf’s U.S. Open

The Raleigh mobile app startup that made a splash with its Super Bowl launch last month announces today its second major event partnership, this time targeting the 400,000 visitors expected to visit Pinehurst and Southern Pines for the U.S. Open Championship in June. In partnership with the Convention & Visitors Bureau (CVB) for that region, Yillio will provide its free route-based search app to travelers in town for the tournament and to hotels, restaurants and retailers hoping to get their business. Yillio holds a unique patent for search along a route—it helps consumers identify the most convenient places to...

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Raleigh startup Yillio shows fans path to Super Bowl feasts

In the days and hours leading up to the Super Bowl this weekend, out-of-town fans will wander New Jersey looking for a place to eat or maybe a watering hole for a drink. A mobile app developed by a Raleigh startup will help them find their destinations. Besides mapping out the route, Yillio also considers a user’s preferences and points out recommended establishments along the way. Users already have several choices of location-based offerings, such as Yelp and Foursquare. But Yillio co-founder and President Tully Ryan describes Yillio as route-based marketing. (The founders already have a patent on some...

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Golfing for dough: Raleigh location app startup looks to cash in on U.S. Opens

The yellow brick road to potential success couldn’t be paved with better potential than the opportunities Raleigh startup YILLIO is seeking to cash in on. From the Super Bowl to the back-to-back U.S. Open golf tournaments in Pinehurst, the mobile location app is looking to generate its own share of tourism dollars by helping visitors find local restaurants and merchants. During the U.S. Men’s and Women’s Open Championships starting next week and running back-to-back, some 400,000 people are expected to travel to the Pinehurst area. To help them find local merchants, the Pinehurst-Southern Pines-Aberdeen Area Convention & Visitors Bureau struck...

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Raleigh startup’s big splash: Showing Super Bowl travelers where to dine, shop – and more

Follow the Yillio brick road to success? That could be the path to winning business for a new Raleigh company.  Yillio, a brand new startup in Raleigh that has already patented route-based technology to take location-based services into a new dimension of benefits for users and advertisers, is kicking off in a major way today. The company’s first deal is to help promote Super Bowl XLVIII with the Greater Newark Convention and Visitors Bureau. “This is route-based as opposed to location-based service,” says founder and Chief Executive Officer Reid Overcash. “Imagine you are driving from Raleigh to Greensboro and...

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NC IDEA picks 30 semi-finalists for latest round of grants

The economic development group NC IDEA has selected 30 startups from across the state as semi-finalists for non-dilutive grants of up to $50,000. The 30 firms were selected from 159 applicants. This is the 15th cycle of grants NC IDEA has awarded.  In the last two rounds, five companies were selected for grants and were awarded a total of $200,000 and $210,000. The semifinalists:  • Aegis Women’s Health Technologies–Raleigh• Alekto Corporation–Durham• BaseTrace–RTP• bioMASON Inc.–RTP• Blue Ridge Lighting Solutions, LLC–Cary• Cosmic Cart–Charlotte• CoverCountdown–Cary• CTASIT LLC–Greensboro• Dancing E–Durham• Dovetail Strategic Solutions Inc.DBA: FaceGuard–Hickory• eCampus, LLC–Mooresville• GranularSystems, LLC–Raleigh• INRFOOD Inc.–Durham• LotusBioEFx LLC–Chapel...

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