Editor’s note: ExitEvent and WRALTechWire will be cooperating in presenting news about the region’s entrepreneurial sector. Today, ExitEvent Editor Laura Baverman talks about a new deal for Raleigh-based Yillio,

RALEIGH, N.C. - The Raleigh mobile app startup that made a splash with its Super Bowl launch last month announces today its second major event partnership, this time targeting the 400,000 visitors expected to visit Pinehurst and Southern Pines for the PGA Tour’s U.S. Open Championship in June.

In partnership with the Convention & Visitors Bureau (CVB) for that region, Yillio will provide its free route-based search app to travelers in town for the tournament and to hotels, restaurants and retailers hoping to get their business.

Yillio holds a unique patent for search along a route—it helps consumers identify the most convenient places to eat, stay or shop and provides the most up-to-date gas prices (based on real-time credit card data), and businesses can target them with deals or advertising messages.

Yillio’s mission, says president and co-founder Tully Ryan, is to make Yillio an app people use daily. But major events like the Super Bowl and the Open help his team of Raleigh and Boston-area developers get thousands of users at once and demonstrate the usefulness of the app on a journey.

The full story can be read online.