Storyliving by Disney announced plans Wednesday to build a 1,500 residential community in Chatham County seat Pittsboro with home sales expected to being “by 2027,” the company said. The development will be part of the existing Chatham Park.
Called Asteria, the project will include homes from a number of builders with many amenities and nature friendly features such as walking trails, parks and greenspace, the developer said. Asteria means “a precious stone, perhaps a star sapphire,” according to Webster’s Dictionary.
“We had an incredible time developing the creative brand and story for Asteria, the new Storyliving by Disney community,” said Shawn Montague, site portfolio executive for Walt Disney Imagineering, which is part of the project team, in the announcement. “We chose the community’s name to pay homage to the native North Carolina aster flower. The flower is also a namesake of the Greek goddess Asteria whose tears of stardust fell to the Earth and sprouted the first aster flowers. We thought it was a beautiful way to honor North Carolina’s natural beauty from the Earth to the sky, in our campus of discovery.”
Storyliving is working with DMB Development as well as Walt Disney Imagineering just as it is on the first announced Disney project (Cortino) now underway in California. No pricing information was disclosed for the Chatham project. Homes at Cortino will range in price from the “upper $1 millions – lower $2 millions,” according to its website.
Prices in Chatham Park, which covers more than 7,000 acres, begin in the $300,000 range.
“The announcement of the Asteria community builds upon strong initial interest for our first Storyliving by Disney community in California and will expand Disney-branded communities to the East Coast,” said Claire Bilby, senior vice president and general manager of Disney Signature Experiences Emerging Businesses, in the announcement. “Our team has been working closely with Disney Imagineers to develop a unique vision for this project inspired by Walt Disney’s innate curiosity and North Carolina’s spirit of discovery.”
The developers plan “more than 4,000 residential units” in a mix of single- and multi-family homes.
No pricing information was announced.
Some sites will be designated for 55+ adults, the announcement noted.
“Asteria community homeowners will become part of a club with amenities planned to include a wellness and recreation center, restaurant, sport courts, swimming pools, community garden and plenty of outdoor space for lawn games, events and fire pits,” the developer said. “The club will feature enrichment programming only Disney can deliver. Some of the experiences under consideration include storytelling dinners inspired by Disney tales, lessons with Disney artists and family fun days with Disney-themed activities.”
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