Apple is working on “Apple GPT” artificial intelligence projects that could rival OpenAI’s ChatGPT, according to Bloomberg‘s Mark Gurman. Work on AI has become a priority for Apple over the course of the last few months, as chatbot services and AI functions in apps have proliferated.

[Apple shares (Nasdaq: AAPL) jumped 5% on the news early Wednesday but later lost most of the gains.]

The Cupertino company has developed an “Ajax” framework for large language models like ChatGPT, Microsoft’s Bing, and Google’s Bard, and it has developed its own internal chatbot that some engineers refer to as “Apple GPT,” a play on ChatGPT. Apple does not yet have a “clear strategy” for creating a product for consumers, says Gurman.

For more details, read the full story at MacRumors.