CHARLOTTE – Charlotte-based InterOperate, a provider of workflow automation through system integration, will partner with Canadian digital asset management software provider MediaValet Inc., under a new deal between the companies.
According to a statement, the partnership “will provide integration solutions to organizations that need to connect their digital asset management (DAM) software to other platforms they use every day.”
The company statement notes that as more and more firms adapt to a distributed workforce model, the level of technical complexity could also increase, particularly when it comes to accessing and storing digital assets, including those that require collaboration.
That’s the thrust of the partnership, the companies say. The integration of InterOperate’s technology in to the MediaValet’s platform will “maximize productivity in the workplace, decrease admin time and reduce the number of systems teams interact with on a daily basis,” the companies say.
“We’ve recognized the need to connect assets in DAM to other platforms as one of the strongest integration use cases we’ve ever come across,” said Michael Blakely, founder & CEO at InterOperate, in a statement. “Partnership success is not just based on market need, but most importantly, cohesive cultures that enable each other for success.”
A Raleigh-based digital asset management company rebranded last October, following a merger, and is now known as Lytho.