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RALEIGH — Substantial Media LLC, the publisher of Substantial Magazine, a Black-owned and operated digital content platform that amplifies the positive stories within Black and Brown communities and brings awareness to important issues affecting underrepresented groups on a local, state, and national level is excited to announce an initial $10,000 investment from Donald Thompson Holdings LLC.

As part of the initial investment, Donald Thompson, CEO of Walk West, co-founder of The Diversity Movement, and angel investor, will serve as Chair of the Board of Directors for Substantial Media LLC and assume partial ownership of the expanding media company.

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“I admire Greg Hedgepeth and what he is trying to achieve with Substantial as well as his belief in the community he’s serving,” said Donald Thompson. “I immediately wanted to help, as part of a commitment to give back to and support the new generation of Black entrepreneurs and innovators with my time, knowledge capital, and portfolio of companies to ensure their success.”

“When I think about the definition of the word substantial, I immediately think about the Black and Brown community and how considerably important it is—its size and worth, how strongly built and made we are, and I want to do nothing more than find meaningful ways to showcase that,” said Greg Hedgepeth, President and CEO of Substantial Media LLC. “With the support of Donald Thompson and his wealth of knowledge, we want to not only inspire but serve as a thought leadership resource for the next generation of culturally diverse leaders, entrepreneurs, and passionate communicators.”

Substantial Media LLC is quickly growing its reach and brand, and believes it has just begun to scratch the surface of how powerful storytelling can be when combined with the right leadership, business strategy, partnerships, and technology.

Substantial wants to be known as a disruptor in the Black media market and bring a renewed enthusiasm for Black news and positive stories that celebrate all that is Substantial about culturally diverse communities.