RALEIGH – FilterEasy, a startup in Raleigh led by a pair of NC State graduates, has made plenty of headlines over the past few years with a string of venture capital investments and acquisitions as it has grown the business. The latest news is much different: The company has a new name.
The pitch: “The Preeminent Home Wellness Brand”
Spencer Derrico, Vice President of Marketing, explains the thought process is a blog.
Second Nature
“So, why would we make the decision to change our company’s brand if we had achieved a number of successes in a relatively short period of time, all under the banner of an intuitive brand name that communicated our offering? Well, the answer to that question is simple but long-winded. And, it’s centered on some tough questions we asked ourselves as we reflected on a successful 2017 and looked forward into the future: Did we fundamentally understand our market and the opportunities that existed within it? Did we understand our customers’ needs, wants, desires, dreams? Did we know how they wanted to spend their free time? What stressed them out? What kept them up at night? And, most importantly, did we understand why we fit into our customers’ lifestyle and where we could provide even more value?”
Find his answers via this link.
Raleigh startup FilterEasy makes another acquisition after recent funding
