RALEIGH – Brooks Bell, founder of the brand consulting firm that bears her name, has appointed her permanent successor as CEO, six months after being diagnosed with stage 3 colon cancer.
Today, the Raleigh-based firm announced that Gregory Ng will be taking over the reigns from interim CEO Naoshi Yamauchi.
Bell, 38, will remain as executive chairman – a role she assumed shortly after her diagnosis.
Ng previously worked for Brooks Bell from 2008-2015 in various roles, including chief marketing officer, chief strategy officer and vice president of sales.
He returns to the company after a stint at Globant, where he worked as chief strategy officer at Globant. Before that, he served as vice president of digital engagement at PointSource.
“Working at Brooks Bell ignited my passion for digital optimization and its power to improve customer experiences,” Ng said in a statement.
“There is so much opportunity in this space and I am honored to take on this role and return to my roots with a fresh perspective. Brooks, herself, and the team she’s built are in a class of their own, and I’m excited about what we’ll be able to accomplish together.”
Now finished with treatment and in remission, Bell said she remains focused on her “health, thought leadership and the strategic direction of the company.”
Bell also remains committed to her 50 Colonoscopies Under 50 initiative. “I see my biggest challenge going forward to be resisting my urge to get over committed on business and community projects, when my first priority continues to be my health,” she told WRAL TechWire back in July.