MORRISVILLE – ChannelAdvisor, a provider of cloud-based e-commerce services, has announced it is partnering with UPS through its Customer Technology Program.

The Morrisville-based company will support UPS on a global level by helping manage and optimize their product sales across more than 130 marketplaces, the company said in a press release Wednesday.

ChannelAdvisor connects customers to various e-commerce marketplaces such as Amazon and eBay to drive sales as well as digital marketing channels like Google and Facebook.

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“By combining the strengths and expertise of both companies, we can offer brands and retailers a competitive edge in the global arena where shipping and logistics are critical to e-commerce success,” said Paul Colucci, vice president of North America sales at ChannelAdvisor.

Through the program, qualified UPS business customers can buy a new subscription to ChannelAdvisor’s e-commerce solutions at a discount. The collaboration will also offer  purchases on hardware, software, printers, and packaging solutions to small and medium-sized businesses.

This story is from the North Carolina Business News Wire, a service of UNC-Chapel Hill’s School of Media and Journalism