MORRISVILLE – Having sponsored the NFL, the NBA and Grand Prix efforts in the past, Lenovo is now moving into esports.
The high-tech conglomerate says it is backing Los Angeles-based Team SoloMid, or TSM, by equipping what it calls a “revolutionary, state-of-the-art, gaming lounge for players” at TSM’s headquarters. TSM is a long-time force in esports and has some 80 million followers across a variety of platforms.
Lenovo is already major builder of high-performance PCs for gamers, and the move is seen as an “investment [that] will further enhance the company’s focus on the gaming industry..”
The lounge, to be called the Lenovo Legion Lounge after its lineup of gaming PCs, will include not only computers but “immersive visuals” as well as audio content for training of TSM players.
“With the esports audience projected to surpass NFL viewership and reach 276 million by 2022, Lenovo is excited to partner with a veteran team that helped to elevate the popularity of esports in the U.S.,” said Matt Zielinski, Lenovo’s President of North America, in the announcement.
“We understand the tremendous growth potential of this market, and this partnership is a great complement to our investments in bringing professional-grade gaming experiences to avid players around the world.”
Andy Dinh, founder and CEO of TSM, noted that “Lenovo Legion is best in class when it comes to PCs that are optimized for gameplay. It’s important that we believe in the brand and products we partner with, and I want to make sure our players, and our audience, are using the best hardware possible. TSM focuses on excellence, and we only partner with the best. Lenovo’s history of a commitment to high performance and quality aligns with TSM’s vision for the future—not only for our teams, but our entire organization.”
Lenovo operates one of its two global headquarters in Morrisville; the other is in Beijing.