RALEIGH, N.C. — A Raleigh company focused on location-based digital and social media marketing raised $1.7 million in debt financing and securities options, according to a Thursday filing with the Securities and Exchange Commission.

Reveal Mobile Inc. raised the offering from 28 investors.

Those proceeds will be used for working capital, according to the filing, and may include normal compensation to executive officers.

Brian Handly, Reveal Mobile’s CEO.

Brian Handly, Reveal Mobile’s CEO, served a two-year tenure as a general manager in Microsoft’s online services division until December 2009. He is now an advisor at Adzerk, which provides ad services for publishers and networks, along with his role at Reveal Mobile.

Last month, Reveal Mobile announced in a press release the launch of its new platform, called Visit, which is meant to help customers reach audiences “across the digital advertising ecosystem and social media channels.”

The company said its new platform uses location-based analytics that allow customers to visualize audiences that visit their locations and their competitors’ locations, along with measuring foot traffic over time.

The company provides its services to agencies, brands, media companies, app publishers and data-driven companies.

Real Mobile’s website boasts of helping The Carolina Inn, a historic hotel in Chapel Hill, increase its click through rate on social media by 2.6 percent.

In June 2017, Reveal Mobile raised over $679,000 in debt and securities options from five investors, thought that fell short of the company’s total $1 million offering.

The previous year, it raised a total of $1.7 million in two offerings, one from debt and options and the other from equity. Those raises missed their total offering amounts by a total of $750,000.

Reveal Mobile launched in October 2015 “after spending four years developing hundreds of mobile apps for media companies across the United States,” according to its website.

The company previously operated as an app development and advertising sales solutions company called StepLeader Inc.

This story is from the North Carolina Business News Wire, a service of UNC-Chapel Hill’s School of Media and Journalism