Indie Goodz has secured the first $15,000 of a larger equity raise, according to a regulatory filing. CEO Thad Beversdorf tells WRAL TechWire, ” The funds are being used to bring Raleigh-based Indie Goodz’s capacity in line with its expansion rate, which has grown beyond existing resources. ”

The filing with the U.S. Securities and Exchange Commission was under the company’s original name of Spendindie and includes equity and debt.

Beversdorf, a former investment banker, said Thanksgiving week “Has been the company’s biggest week to date by far.” The company, which will have sites in 110 cities across the country by the end of this week, is an online marketplace focused on selling independent products from pet supplies to household goods.

“It’s products are from every nook and cranny, every indie around the country. The goal is to have a selection broad enough to compete with the Big Box stores,” Beversdorf said.

Ex-investment banker aims to change retail landscape with Raleigh startup

The company raised a friends and family round, launched in 2017, and is beginning to look for venture backing in the $1 million to $2 million range.

“I believe Indie Goodz’s extraordinary growth is a result of the sincerity and genuineness of our mission: to create a convenient and engaging way for people to make conscious spending choices” Beversdorf said.

“Indie Goodz is bringing convenience and a large U.S.-made product mix to customers that want to support independent businesses, who in turn support local jobs and the communities in which they do business. Millennials and Gen Z are demanding a better system of commerce, and Indie Goodz is delivering it.”