A hidden banner on Amazon’s UK site reveals the date of Amazon’s Prime Day, according to Tech Radar. Amazon’s summer version of Black Friday will start at noon, Monday, July 16 and run until midnight Tuesday, July 17.
The dates are a week later than was expected, likely to avoid conflicts with World Cup soccer semifinals, Tech Radar said.
Prime Day makes steep discounts available to Amazon Prime members. Memberships recently increased from $99 a year to $119, but new members can sign up for a 30-day free trial.
Prime memberships include free one or two-day shipping on products bought from the online retailer, access to Prime TV and music, photo storage, and other perks.
Amazon usually offers significant discounts on its own devices such as Kindles, Fire TV sticks and tablets, Echo smart home speakers, and the new Fire TV cube, which is priced at $119 undiscounted.
Last year’s deals included game consoles, 4K TVs, a robot vacuum, and thousands of other items.
Amazon’s 2017 Prime Day sales topped its 2016 Black Friday and Cyber Monday results, according to CNBC.
