For everyone who has ever applied sunscreen quite liberally and then come home from the beach with a nasty burn in missed places, Raleigh startup Voxelight says it has the no-burn solution:Sunscreenr.

According to the CDC skin cancer is over 90% preventable. We just don’t do a good enough job protecting ourselves.   That’s in part because were blind – sunscreen is invisible on the skin and no human can see UV light.,” explains CEO Dave Cohen.

“Sunscreenr gives everyone the power to better protect themselves from the sun by making the invisible visible.”

Cohen is a serial inventor with 23 patents, by the way. He cites “multidisciplinary engineering, medical device and bioanalytical instrumentation development, forensic technology and program, engineering and product management as among his strengths.

Voxelight will be aiming to shine light on its technology at the CED Tech Venture Conference on Sept. 19-20 in Raleigh.

This profile is one of a series written, edited and published by WRAL TechWire in partnership with the CED.

Profile: Voxelight (Sunscreenr)

  • Website: http://sunscreenr.com
  • Email contact: dcohen@sunscreenr.com
  • Address: 9005 Leverton Ln, Raleigh, NC 27615
  • CEO: Dave Cohen
  • Video link: https://vimeo.com/165641708
  • How many employees? 7
  • Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/sunscreenr

​The Q&A:

  • What is the focus of your business?

Voxelight has developed and is commercializing Sunscreenr, a rugged, patent-pending, easy-to-operate viewer that enables consumers to easily see sunscreen on their skin.

It helps everyone to properly apply sunscreen, and to see exactly where sunscreen has worn-thin from sweat, swimming or even just playing with the kids.

Sunscreenr is the only product on the planet able to help answer sun safety questions such as: “Have I covered my back?” and “Have I fully protected my toddler?”

  • What is the top pain point/business application you are seeking to address?

According to the CDC skin cancer is over 90% preventable. We just don’t do a good enough job protecting ourselves.   That’s in part because were blind – sunscreen is invisible on the skin and no human can see UV light. 

Sunscreenr gives everyone the power to better protect themselves from the sun by making the invisible visible.

  • What makes it unique?

There is no other product like Sunscreenr on the market today. There do exist products that measure sun exposure in a small spot, after the fact, but only Sunscreenr can actually show you your sun protection all over before you get burned.

  • Why should investors be interested in your firm?

Sunscreenr literally creates a new category at the intersection of Wellness, Beauty, Kids/Family, Safety, and Consumer Electronics.

Voxelight has developed a portfolio of three different Sunscreenr products based on two different core technologies. The three different products enable Sunscreenr to access nearly every market tier with a variety of product forms, feature sets and price points.

Sunscreenr has garnered worldwide media attention as well as the interest of several strategic partners who control the majority of the $10.6B global sunscreen market.

  • How are you financed at this point?

Founder-funded