FlyLady Premium, a service that offers personalized advice and mentorship for people organizing their homes, has grown to over 500 paying members in 46 states and nine countries since its November 2015 launch. And you’ll never believe who’s behind it all: 21-year-old Duke University computer science major, Alex Elsea.
In his senior year of high school, Elsea became the first employee of Bellhops, a startup on-demand moving service based in his hometown of Chattanooga.
Since its founding in 2011, Bellhops has expanded to 135 cities with over 7,000 contractors and a $50 million valuation. For three years, he watched the company mature to success, instilling in him the idea that anything was possible. Elsea’s entrepreneurial curiosity was sparked when he realized that the Bellhops model of empowering contractors around the U.S. took advantage of web and mobile-based platforms that had the potential of improving other staid service industries.
“The model is so new, and it’s so scalable. I wanted to see if I could bring that technology and mindset to other industries that needed it,” Elsea says. He quickly realized the opportunity for innovation in home organizing, an industry that some of his family members had been involved in.
But he didn’t want to start from scratch, so he reached out to his aunt, Marla Cilley, who founded FlyLady.net—now a leader in home management—in 1999. Though the Brevard, NC-based company boasts upwards of 900,000 members all over the world, its offerings are virtually free.
There’s more to the story. Read it all at:
http://exitevent.com/article/duke-u-students-flylady-premium-refreshes-160602
