Tech media is filled today with reports that Lenovo is moving ahead with plans to focus more attention of its Motorola brand at the expense of Vibe. The news follows recent announcements that clearly stated Lenovo will count on Motorola as its lead developer in the global smartphone battle.

Here’s a roundup of some key headlines:

  • Lenovo to discontinue Vibe brand to pave way for Motorola

From Firstpost:

“Lenovo is now planning to discontinue its Vibe brand, and focus on Motorola, according to the buzz online. Lenovo acquired Motorola last year, and is currently selling its phones under three brands namely, Motorola, Vibe and Lemon.”

  • Lenovo Discontinues Vibe Brand to Make Way for Motorola Handsets

From NDTV:

“Two months after Lenovo started to integrate its Mobile Business Group (MBG) into Motorola Mobility, the Chinese technology conglomerate may have started to make strategic adjustments to the combined smartphones lineup.”

  • Lenovo Set to Axe Vibe Brand?

From the Irish Independent:

“Reports are suggesting that Lenovo is set to drop its Vibe smartphone brand to focus on its Motorola and Lemon labels.”

  • Lenovo reportedly axing its Vibe brand of smartphones

From CNET:

“Lenovo currently stands as the world’s fourth biggest smartphone manufacturer, but it hopes to climb up the ladder by simplifying its product range. Until now, the electronics giant has been selling handsets under three brands — Motorola, Vibe and Lemon.”