Pendo is living up to a promise to stay in downtown Raleigh as it quadruples the size of its workforce over the next year, taking on a large chunk of an old factory in the warehouse district.

An $11 million funding round announced last month is allowing for the two-year-old software company’s expansion outside HQ Raleigh and into another building owned by the startup campus’s landlord Empire Properties. The real estate company and restaurant operator specializes in historic redevelopments and space for startups and tech firms. Among the 40 such companies leasing space from Empire in downtown Raleigh’s warehouse district are Raleigh Denim, Magnus Health, Dropsource (formerly Queue Software) and Comparex (formerly CloudBearing).

Citrix’s Sharefile division has also planted roots in the district—opening its new building in 2014. And HQ Raleigh, now with 140 startups in-house, has broken ground on an expansion that triples its size in early 2017.

Real estate matters for startups, and not just because they need a place to work and collaborate in teams.

Read the full story about why startup real estate is all about location, location, location on WRAL Tech Wire’s partner site, ExitEvent.