With some 35 current job openings in Charlotte and near-by Rock Hill, South Carolina-based Red Ventures has landed $250 million in new investment from Silver Lake Partners.
Red Ventures is based in Rock Hill but employs many of its some 2,000 workers in the Charlotte area.
Silver Lake, which operates in Menlo Park, Calif., and Red Ventures announced the investment on Wednesday.
General Atlantic also is an investor in Red Ventures, which provides a variety of services for branding and other promotion. DIRECTV, MetLife and Verizon are among its customers.
Red Ventures has more than doubled its headcount over the past five years and projects 20 percent year-over-year growth.
“We’re in a phenomenal position for continued growth,” said Ric Elias, co-founder and CEO of Red Ventures, in announcing the latest deal. “Silver Lake’s global presence and relationships, technology industry expertise and value creation capabilities will be an invaluable addition as we expand our business with new partners and in new sectors. This strategic alliance, along with our continued partnership with General Atlantic, is an acceleration point for our company and our employees.”
Added Silver Lake’s Greg Mondre:
“Red Ventures is a remarkable company that has become a leading player in performance marketing by leveraging data analytics technologies to dramatically amplify marketing and sales. Its business model, results-driven culture and outstanding management team have generated tremendous growth and, as a result, Red Ventures is poised for a phase of significant expansion in the United States and internationally.”
Red Ventures launched in 2000.