Editor’s note: ExitEvent Editor Laura Baverman takes a look at app builder Rheti, which debuted this week in conjunction with the Google I/O conference. The startup is based in Durham with roots in Miami and Guatemala City. ExitEvent is a news partner of WRAL TechWire.

DURHAM, N.C. - Two years might sound like a long time to build an Android app, but Durham-based Juan Porras and his team at Rheti are determined theirs will be the first to allow native Android apps to be built using only a mobile device.

This week, in coordination with the Google I/O conference in San Francisco, the app called Rheti hits the Google Play store. Porras calls the release “a public beta”—there are still kinks to work out. But the app features a marketplace of more than 75 plugins and a completely customizable experience for the most elementary of technology users. At full launch later this year, Rheti will open the marketplace for contributions by third-party developers, providing a new way for developers to monetize their work.

The big vision is to enable a truly unique app to be built as soon as someone has an idea, any where in the world, and without hiring a developer, a concept Porras believes “can change the world.”

He’s already operating all around it. Through a private beta, professors in Spain are promoting Rheti to their students. Two Central American corporations have begun pilot projects, building internal applications for their employees (a key potential revenue stream for the business). Early users around the globe have built a copycat Snapchat, a Facebook page builder, phone dialer, an app that talks to a robot, another for gym workouts.

The full story can be read online.