Aiming to give customers more tightly focused recommendations for video entertainment, Zeebox turned to Digitalsmiths.
London-based Zeebox, a provider focused on delivering listings and information across multiple platforms, will use Durham-based Digitalsmiths technology to provide users with “Recommended For You” feature.
DigitalSmiths’ Seamless Discovery is designed to help users find related programs of interest.
“Our users tell us that program discovery is a key use for second screen applications,” said Anthony Rose, co-founder and chief technology officer of Zeebox. “People love the Zeebox program guide, but scrolling through a list of 150 channels is not the future. What you want is a small set of program recommendations, just for you, that you can watch right now. Our new personalized recommendation system offers that, based on your viewing history, likes and more. We look to evolve Zeebox further over the coming months to be your perfect personalized program discovery application.”
Zeebox also offers a “Similar Shows” feature.
Financial terms of the agreement were not disclosed.
Seamless Discovery enables personalized search, recommendations, social discovery, mood discovery, and sports discovery.
“With the amount of content choices and navigation options available, TV viewers increasingly expect more personalized experiences,” said Ben Weinberger, chief executive officer of Digitalsmiths. “By leveraging key features of our Seamless Discovery platform, zeebox users receive even greater personalization and relevance to an already-compelling and immersive TV experience.”