RDU International airport travelers, especially business executives and leaders in the videogame and technology industries, soon will have another daily connection to the West Coast. American Airlines announced Friday that it will begin daily non-stop service to Los Angeles beginning on April 2.

Flight times and ticket prices are not yet known, however.

American said that information will be available on Sunday.

United Airlines began non-stop service to San Francisco in September.

Delta Airlines already provides service between RDU and Los Angeles, but not on a daily basis. Those flights began in 2006.

American is moving to capitalize on the fact that more than 100,000 people travel between RDU and Los Angeles each year.

“Approximately 150,000 people travel to and from our region to the Los Angeles basin each year,” said Teresa Damiano, RDU’s deputy airport director for marketing and customer service.

.”This flight will go a long way to meeting the demand for service from RDU to the West Coast,” she added. “It also says a lot about American’s confidence in our region that it designated RDU as part of its expansion of service to its five hubs.”

The new flight schedule also augments recent additions to RDU’s service availability, include Southwest’s decision to add St. Louis and Denver as destinations.

American also is following up on the success enjoyed by United thus far in its service to San Francisco, said Mindy Hamlin, an RDU spokesperson.

“Reports are that the flight is going very well and as expected – both ways,” Hamlin told WRAL News.

Business interests, especially in the high-tech sector, actively sought the San Francisco flight so executives could have easier access to Silicon Valley – and executives as well as investors there could have easier access to the Triangle.

Hamlin noted businesses also will benefit from the Los Angeles connection, especially companies involved in the video-game industry. The Triangle has one of the nation’s largest game development hubs.

“The game industry has a lot of relationships with companies in Los Angeles and Hollywood,” Hamlin said. “Plus, Los Angeles serves as a connection for other points on the West Coast, Hawaii and Asia.”

Growing demand made clear that “we need that daily connection,” Hamlin noted.