Noreen Allen, a former marketing executive with SpectraSite, is the new vice president of marketing for mobile content and applications developer Motricity.

“As Motricity continues its rapid growth and global development, we are in need of an exceptional and experienced marketing leader with a highly focused approach to driving the marketing efforts that will parallel this expansion,” said Ryan Wuerch, chairman and chief executive officer of Motricity. “Noreen’s proven skills and broad range of marketing and communications experience, and driving past marketing success within the wireless industry will be extremely valuable to Motricity.”

Allen was vice president of marketing at SpectraSite. Before joining the wireless tower operator, Allen worked with DEM Group, a public relations firm based in King Prussia PA, and SBA Communications in Boca Raton FL.