Greenville startup eMind Science says its mobile app measures stress, anxiety and depression – in real time, thus empowering individuals in helping to manage their health.
“eMind Science Corp is an early stage startup with an evolutionary behavioral health product that can be incorporated through APIs [application programming interface] into other iHealth efforts,” says CEO Philip Ninan, MD.
“Given the enormous costs of anxiety and depression to individuals, healthcare systems, corporations, governments and society, the upside potential in early stage investment is enormous.”
The app “permits users to share their data with their provider through a portal, eMindLogPro. eMindLog is free to users. eMindLog is based on current neuroscience knowledge. It provides real time, self-report data on the vital signs of the mind. Information is graphed for easy tracking,” Ninan explains.
“Inherent in the display of information is the meaning of a number – categorized and color-coded as ‘mild’, ‘moderate’ or ‘severe’. eMindLog is the basis for diagnostics and measurement based care, bringing value through superior outcomes in behavioral health.”
Backed by angels and its founders, eMind is demonstrating its app at the CED Tech Venture Conference in Raleigh Sept. 19-20.
This story is one in a series written, edited and published by WRAL TechWire in partnership with the CED.
Profile: eMind Science Corp
- Website: emindlog.com
- Email contact: pninan@emindscience.com
- Address: 1800 N Greene St, Suite F. Greenville NC 27834-9013
- CEO: Philip T Ninan, M.D.
- Video link(s): http://emindscience.com/video/eMindlog-demo-01-2017.mp4
- How many employees? Three
- Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/emindsciencecorp
The Q&A:
- What is the focus of your business?
eMind Science Corp is a startup in the mobile behavioral health space, providing a unique product, eMindLog™. Stress, anxiety and depression are the biggest drivers of personal misery and behavioral healthcare costs. eMindLog™ is a mobile health application that measures stress, anxiety and depression.
Scientific validation is published in a peer-reviewed medical journal. It is private, easy to use, convenient, secure and compliant with HIPAA requirements. It permits users to share their data with their provider through a portal, eMindLogPro™. eMindLog™ is free to users. eMindLog™ is based on current neuroscience knowledge. It provides real time, self-report data on the vital signs of the mind. Information is graphed for easy tracking.
Inherent in the display of information is the meaning of a number – categorized and color-coded as ‘mild’, ‘moderate’ or ‘severe’. eMindLog™ is the basis for diagnostics and measurement based care, bringing value through superior outcomes in behavioral health. eMindLog™ is a valuable tool for individuals, providers, healthcare systems, colleges and corporations.
- What is the top pain point/business application you are seeking to address?
Anxiety and depressive disorders, stress-related medical conditions and suicide are increasing. Traditional healthcare is falling short in behavioral health. Empowering individuals is the solution. eMindLog™ is the vehicle to deliver that empowerment.
- What makes it unique?
Top 10 uniques of eMindLog
10. Comprehensive screening tool for measuring and tracking anxiety and depression
– Quantifies severity patterns with thresholds prompting intervention
– For individuals in distress, healthcare systems, colleges and corporations
9. Hybrid fundamentals – nested in neuroscience with psychological foundations
– Provides a theoretical structure for items, their foundations and hierarchy
8. Describes items in easily understandable terms, enhancing measurement precision
– What is included in each item, with non-overlapping boundaries
7. Encourages self-observation
– Supports self- reflection, enables mindfulness
6. Scoring is guided by descriptive terms, enhancing accuracy
– None, mild, moderate, severe, extreme
5. Guides choice of intervention through education and links
– Intervention vs. watchful waiting
– Privacy (self-driven vs professional care)
– Type of intervention
i. self-driven lifestyle changes such as exercise routines, meditation, yoga etc.
ii. web-based care – maintaining anonymity
iii. professional care through healthcare provider
4. Choose level of information resolution desired
a. global score
b. subscale scores (anxiety, anger, sadness, lack of pleasure)
c. stress score
d. imputes potential diagnostic thresholds (e.g. major depression, generalized anxiety disorder)
e. quality of life/functional measure
3. Basis for measurement-based care (MBC)
– Numbers are coupled to a measure of severity
– Treatment outcome is better with MBC
2. Personal, private and secure
– Only requires an e-mail address – can be anonymous or pseudonymous
– HIPAA compliant
– Option to choose to share with provider
1. Empowers user – increasing behavioral control and self-awareness with continued use
– Permits active participation in treatment decisions, partnership with healthcare provider
- Why should investors be interested in your firm?
eMind Science Corp is an early stage startup with an evolutionary behavioral health product that can be incorporated through APIs into other iHealth efforts. Given the enormous costs of anxiety and depression to individuals, healthcare systems, corporations, governments and society, the upside potential in early stage investment is enormous.
- How are you financed at this point?
Angel investors and founders. $510,000.
