Editor’s note: A Raleigh startup run by Rally Software, Red Hat, and Google veterans announces $1M in funding and first product launch. WRAL TechWire news partner ExitEvent has the details.

RALEIGH, N.C. – For Todd Olson’s third startup act, he’s kept a low profile—quietly building a team at HQ Raleigh and designing a product to solve one of his biggest problems in his last role as vice president of products at Rally Software.

The software platform called Pendo—which is defined ‘to weigh or judge’—compiles and analyzes the data product managers need to make the right decisions about the development of software. It helps those product managers make sure customers actually use the features developers spend the time to create.

Today, the company announces its first $1 million in funding from Core Capital Partners of Washington D.C. (which also funded Olson’s last company 6th Sense Analytics and is an investor in Raleigh-based KnowledgeTree ), Contour Venture Partners of New York, local IDEA Fund Partners and angel investors, including former executive vice president of Salesforce.com and president and COO of SmartRecruiters Brett Queener of San Francisco.

It also goes public with the product for the first time. Olson is confident he and cofounder Erik Troan (formerly founder of rPath and VP of engineering at Red Hat) have built something great, and 35 early SaaS customers have affirmed it. The men are banking on the continued growth of the cloud—with SaaS companies projected to grow revenue 21.3 percent annually through 2016.

Read the full interview and watch a video at ExitEvent.