Evalueserve, a global research and analytics company, announced Monday it will establish a Wake County center and create 400 professional jobs by the end of 2017.

Founded in 2000, the company employs more than 2,600 people in locations around the world and works with firms to offer “knowledge process outsourcing,” according to its website. Evalueserve plans to open a U.S. Center of Excellence in Wake County that would focus on financial services research.

Services will focus on risk modeling, equity and fixed income research, investment banking support, media mix optimization, digital attribution, and performance analytics.

Its process is known as “Agile K6,” which involves:

Sourcing/Mining of Internal and External Data

  • Extract company internal data (e.g., customer data, product data)
  • Collect company external data from databases and external research providers
  • Gather information directly (e.g., patent searches, business research, market research, competitive intelligence)

Data Mart Management

  • Create and maintain data marts

Data Cleansing & Integration

  • Identify and repair incomplete, incorrect, inaccurate and irrelevant parts of data
  • Combine data residing in different sources and provide users with a unified view of this data

Reporting & Analysis

  • Apply diverse reporting and analysis techniques to create useful information to support objective decision making
  • Visualize data to communicate information clearly and effectively through graphical means

Insights Dissemination

  • Create various types of output customized to the end-users’ needs (in terms of content, format and frequency)
  • Distribute and circulate output using knowledge portals

Information Leverage

  • Make existing data reusable across time and units
  • Remove data silos
  • Gain efficiency by taking advantage of the generated knowledge

“Evalueserve has found a perfect fit for its Center of Excellence right here in North Carolina,” Gov. Pat McCrory said in a statement. “The research and analytics jobs that they’ll create will strengthen our hi-tech hub and be an example to others of the strong talent pool and attractive quality of life that characterizes Wake County, the Research Triangle and the state.”

Salaries will vary, with the average annual payroll for the new jobs at nearly $24 million.

“Building our presence in the U.S. is integral to our growth strategy, especially as we strive to forge deeper and more strategic relationships with our clients,” Marc Vollenweider, Evalueserve’s chief executive officer, said in a statement. “We are extremely pleased to begin our partnership with the North Carolina Department of Commerce and to partner with them on this critical initiative.”

The company received incentives in the form of a Job Development Investment Grant from the state. Under the terms of the JDIG, the company can receive 10 grants equal to 35 percent of the state withholding taxes on new jobs.

The company could earn up to $2.9 million under the JDIG over 10 years, officials said.

Web Editor: Angie Basiouny