Tech trends: Digital marketing services (DMS) stay hot; automation benefits yet to scale
Editor’s note: Boz Hristov is a senior analyst within TBR’s Professional Services Practice. Boz leads and participates in research and analysis of the financial performances and strategic investments of the companies in the professional services market, including Accenture, Deloitte and Infosys. In addition to his quarterly benchmarking activities, Boz leads TBR’s digital marketing services research for Digital Marketing Services Vendor Profiles, the Digital Marketing Services Benchmark, Digital Marketing Services Customer Buying Behavior and the Global Delivery Benchmark. TBR: What do you see as the major trends in the areas you cover? Boz: My research focus is split between two...
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