Seth Ulinski

Note: Seth Ulinski is Senior Analyst for Ad Tech at Technology Business Research. HAMPTON, N.H. – Executives from Kraft Foods, IBM, Razorfish and Facebook joined Advertising Age (Ad Age) staff at the Ad Age Digital Conference to discuss the shift from services to platforms, including opportunities and challenges. As consumers’ focus on and dollars move to digital devices, marketers and agencies follow. In the past marketers and agencies dictated the terms of engagement with consumers through traditional media formats, such as print, TV and radio. Today’s digital consumer dictates terms of engagement with brands. As a result, marketers and...

Editor’s note: So why did telecommunications giant Verizon decide to buy AOL for $4.4 billion? Technology Business Research analyst Seth Ulinski sees multiple reasons for the decision. He explains those to WTW Insiders. HAMPTON, N.H. – AOL opens doors to high-growth ad tech and digital advertising markets for Verizon. Verizon continues to evaluate adjacent markets in which it can parlay its Internet and mobile businesses as customers cut the cable cord and turn to digital for media consumption. By acquiring AOL, the company enters two high-growth markets historically dominated by the likes of Facebook and Google: digital advertising and...