Citrix goes to its roots to enable worker productivity
Citrix Industry Analyst Meeting, 2015 Staying true to its roots, Citrix will maintain its relevance in end-user computing by delivering solutions for the workspace. With a level of candor not typically found at industry analyst conferences, Citrix outlined a coherent product road map at its Industry Analyst Meeting 2015, detailing how it maintains relevance and dominance in the end-user computing environment. Citrix once enjoyed a leadership position with a single-product value proposition based on XenApp. However, the vendor’s role and value proposition have become more complex. Citrix is on a crusade to redefine how it engages with customers and...
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