Blaze or a fizzle? Amazon’s Fire phone is ambitious but not strategic
Editor’s note: Ezra Gottheil is Principal Analyst for Technology Business Research. HAMPTON, N.H. - Jeff Bezos put on a show with the interesting, apparently high-quality Fire phone, but TBR believes the Fire phone won’t greatly impact Amazon or the smartphone market. Innovative 3D-like display and tilt controls may work well and differentiate the phone from offerings from Apple or Android OEMs, or they may prove to be an annoyance and battery eaters. Even if successful, TBR believes they don’t radically improve the phone’s interface and won’t draw many buyers away from other vendors, especially in the now-mature U.S. smartphone market,...
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