RALEIGH — Hip eCommerce has raised $400,000 in equity, according to a Friday filing with the Securities and Exchange Commission.

The money was raised by three investors.

Hip eCommerce

According to the filing, $100,000 will be used for executive compensation.

The Raleigh-based eCommerce company is a collectibles marketplace, connecting buyers and sellers through its three online centers, HipStamp, HipPostcard and HipComic.

Hip eCommerce is led by founder and CEO Mark Rosenberg.

Rosenberg founded bidStart, another collectibles marketplace, in 2005, which was then sold to Stanley Gibbons.

Rosenberg then served as chief digital officer at Stanley Gibbons, before founding Hip eCommerce in August 2015.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.

This story is from the North Carolina Business News Wire, a service of the UNC-Chapel Hill School of Media and Journalism