It’s been nearly two years since I walked away from the only professional job that I have ever known to start my own business.
After spending my entire adult career working as a TV news reporter, I decided to launch my own brand storytelling business. For many years, fear of failure stopped me from leaving TV news to start a new chapter. The launch of Storymore has been one of the most frightening and rewarding decisions in my life.
At Storymore, we help businesses and organizations craft authentic, story-driven content to connect with their target audience in a positive and meaningful way! It is soul-fulfilling work.
But it has not been easy for this recovering broadcast journalist. Entrepreneurship has challenged me on so many levels. I have experience success and setbacks. I am still trying to figure it all out, and to be honest, some days I feel completely overwhelmed. But as I approach Storymore’s two year anniversary, I am choosing to celebrate the journey!
Here are my three game-changing insights for surviving the first years as a startup.
Nurture Relationships: As a general assignment reporter facing tight deadlines, there wasn’t a lot of time for relationship building. In business, I realize that relationships are vital to success. Generally speaking, it is in our nature to want to help each other. I have been astounded by the number of people who have been generous with their time, talents and referrals. In return, I have paid it forward and try to do the same. If you are just starting out, build relationships within your industry and seek advice from mentors. Also, join your local chamber of commerce for great networking opportunities.
Embrace Discomfort: I hate sales. There, I said it. My husband has spent his entire career in sales. He has no problem making a bold pitch and accepting rejection with grace. He has taught me not to take “sales” personally. I have learned to approach a prospective client with a “helpers heart.” In other words, I ask how I can serve my potential client and help their business or organization thrive. This shift has really helped me embrace the discomfort of sales. Instead of viewing discomfort as a negative sensation, reframe it as an opportunity for learning and development.
Build a Strong Brand: I always tell my clients that there are other people in the marketplace doing what they are doing and selling what they are selling, but no one shares their unique brand story. Establishing a strong brand identity early on can help differentiate your startup from competitors and attract customers. Consistent branding across all channels builds trust, connection and credibility with your audience.
As I look back on the last two years as an entrepreneur, I realize that the biggest rewards have come from what was once my biggest fear, failure! Now as I reflect, I realize that setbacks are inevitable in the startup world, but embracing failure as a learning opportunity is one of the best ways to achieve success!
Editor’s Note:Sloane Heffernan is a two time Emmy Award-winning journalist and former WRAL-TV anchor/reporter. In June 2021, Sloane transitioned from journalism to launch Storymore, a brand storytelling business. Sloane now uses her storytelling skills to help businesses clarify their message and create a deeper connection with their desired audience.
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