DURHAM – Europe based immersive streaming startup Hololight, which has an operation in Durham, has raised $12 million in new funding, saying it wants to further advance a platform focusing on virtual and augmented reality, or XR, streaming technology.

Hololight opened its Durham office in 2022.

Among its partners are Lenovo and Amazon Web Services. Customers include BMW and Nokia.

This video explains how the technology works:

The eight-year-old venture secured capital from Flatz Hoffmann along with EnBW New Ventures, Bayern Kapital, and Future Energy Ventures. It’s now raised $27 million, the startup says.

Hololight calls its XR streaming platform, Hololight Hub.

Here’s how the company defines its technology:

“XR streaming solves major challenges surrounding industrial applications and addresses the unique computing, data and security challenges of these environments. By streaming entire AR or VR applications across local servers and the cloud, Hololight Hub revolutionizes the XR experience by amplifying quality, access, and security of immersive content while simplifying management and deployment.”

“It is our vision to stream any XR app on Hololight Hub to help enterprises break down the barriers to capitalizing on immersive technologies,” CEO Florian Haspinger said in the announcement. “The addition of Flatz Hoffmann as a visionary investor to the board underscores the expansion of our trajectory, and the steadfast support of our existing investors demonstrates their confidence in the progress they’ve seen at Hololight and the future of enterprise XR.”