RALEIGH — Element451, a student engagement platform for higher education, announced Monday its acquisition of Enrollify, a media resource for the higher ed industry.

Founded in 2019, Enrollify has been a solution for higher education enrollment managers and marketers seeking education insights, data, and resources. The company offers podcasts, e-courses, and other assets to support education marketers and admissions professionals.

Element451 will be using Enrollify to extend its digital media and resource library, Engage. Enrollify resources will be added to Element451 webinars, the company’s Pulse newsletter, and existing “Engage” events. The addition of Enrollify also comes with a new Prompt Engineering for AI course, the first of its kind developed for higher education.

The two companies have worked together in the past, collaborating on a podcast series on ChatGPT and Generative AI earlier this year. This acquisition will also bring 2 new podcasts to the Engage resource line-up. According to the press release, “The EduData Podcast” and “Generation AI” which will focus on data, AI, and evolving technologies.

Higher ed software firm Element451 raises $2M, brings in CMO to push AI solutions

Just last week, Element451 announced $2 million in new funding, which may have helped fund today’s acquisition. The company also shared the hiring of Brandon Hurter as Chief Marketing Officer, part of its focus on AI growth which includes the release earlier this year of several new tools utilizing OpenAI.

“Welcoming Enrollify into the Element451 family isn’t just an acquisition, it’s an accelerator to our core mission,” said Element451 Founder and CEO, Ardis Kadiu in the press release. “By joining forces, we’re supercharging our Engage brand, which already includes the Engage Summit and Engage Academy. Now with Enrollify, we’re significantly ramping up our content production capabilities. It’s a win-win; our marketing DNA at Element451 aligns seamlessly with Enrollify’s mission.”