During Thursday’s earnings call covering the fourth fiscal quarter of 2023, Apple executives held a Q&A session with analysts and investors. Apple CEO Tim Cook was questioned about how Apple might be able to monetize generative AI, which he of course declined to comment on, but he said that Apple is “investing quite a bit” in AI and that there are going to be product advancements that involve generative AI.
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“If you zoom out and look at what we’ve done with AI and machine learning and how we’ve used it, these are fundamental technology integral to every product we ship,” he said.
