RALEIGH — Raleigh-headquartered Aampe, an AI-powered user engagement platform, announced a $7.5 million Pre-Series A funding Thursday.

The round, led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India & SEA), will support product development and fuel growth as the company eyes global expansion, according to the press release.

The CEO of Aampe, co-founder Paul Meinshausen, is based in Singapore, but Schaun Wheeler, co-founder and data scientist at Aampe, is based in the Triangle. The company is headquartered in Raleigh, but job openings on the Aampe website indicate that the company is remote-first.

$9.3M in funding since 2020, building AI that learns user preferences

With this latest funding, Aampe has raised a total of $9.3 million since its founding in 2020, according to the press release.

The startup’s mission is to leverage AI to improve the content creation side of marketing processes, Meinshausen said in the press release.

“AI dramatically alters how we build software, making the older ‘rules engine’ generation of software increasingly obsolete,” said Meinshausen in a statement. “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth.”

Meinshausen also said that the technology leverages AI to improve based on user actions.

“Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides,” said Meinshausen.

The press release reports that Aampe customers see a 30% increase in new user conversions, a 4x increase in customer retention, and hundreds of thousands of dollars in savings on SMS spending.

“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth,” said Aakash Kumar, Managing Director of Matrix Partners India, in the press release. “We’re delighted to lead this round to support a team that is best placed to build the next generation of an AI-native customer engagement stack for businesses and keenly look forward to collaborating with them as they scale up.”

Learn more about Aampe at aampe.com.