Reddit this week announced that it will no longer allow Reddit users to opt out of ad personalization, which means that ads on the platform will be targeted based on site usage.
Right now, users can choose to toggle off an option to “personalize ads based on your Reddit activity and account info,” but this toggle is being removed going forward. Reddit claims that it requires “very little personal information” and the change will be able to predict ads that are more relevant to each person.
