RESEARCH TRIANGLE PARK – The newest tower coming to RTP will be called Via Labs at Hub RTP, says developer Longfellow Real Estate Partners.

The name, renderings of the building as well as other developments at Hub RTP were announced Thursday.

While far from Raleigh’s crane glut and new buildings in Durham this one and the Hub are putting a new face on the Park.

It’s the latest Triangle area project for Longfellow, which has life science-focused  developments in Wake County, Research Triangle Park, and Downtown Durham.

“Working with a highly sought after company like Longfellow Real Estate Partners validates the strength of Hub RTP, Research Triangle Park’s new vibrant downtown,” said Scott Levitan, CEO of the Research Triangle Foundation of NC, which is creating The Hub. “Including this life science development continues to build out the masterplan that supports the office, retail, hotel, and residential components in a holistic way.”

Construction of the 265,000 square foot Via Labs building is already underway. It will offer space for life science development as well as what Longfellow calls “innovative space.”

Via Labs will be one of the anchors for the ongoing Hub RTP project, which is to create a 2 million square foot development.

Hub RTP “at full build out” will include one million square feet of custom office and lab space, 50,000 square feet of retail, 1,200 residential apartments, 250 hotel rooms, and more, according to the foundation.

It will be the “downtown core for America’s largest research park,” it adds.

“Seeing the vision of Via Labs come to life along with the new brand is truly exciting,” said Greg Capps, Managing Director at Longfellow Real Estate Partners, in the announcement. “Our team is committed to supporting the life science industry and ecosystem as well as tremendous community projects such as Hub RTP – the vision and impact of this project will be seen for generations to come in the Research Triangle.”