Lulu writes a new chapter, buying creator expo event, newsletter

RESEARCH TRIANGLE PARK – Lulu, the self-publishing company launched by Red Hat co-founder Bob Young in 2002, is expanding its reach with the acquisition of an event for content creators and a related newsletter.

The deal was disclosed Tuesday. Financial terms weren’t disclosed.

The RTP-based company is buying the content creator event known as the Creator Economy Expo [known as CEX], which takes place in Cleveland

Also becoming part of Lulu is The Tilt newsletter which is published twice weekly to more than 25,000 readers.

Further, Lulu will launch a new publishing imprint through The Tilt.

“Over the last few years, Lulu and The Tilt have formed a strong relationship and we’ve been a huge supporter of CEX and its creator base,” says Matt Briel, Lulu’s VP of Marketing, in the announcement. “The Tilt believes that books are central to a content creator business model. Lulu believes that authors need to understand the business model of a content entrepreneur. The synergy between our goals and efforts to date made this a no-brainer for us, and we’re looking forward to adding more value to the entrepreneurial journeys of content creators worldwide.”