CARY – More realistic digital garments may soon be coming to Epic Games‘ suite of offerings – such as globally popular Fortnite – through a deal in which the Cary-based company and New York-based CLO Virtual Fashion have stitched up a deal.
It’s kind of unique. Each privately held company is buying shares in the other, says CLO.
How realistic might they be? Just see the CLO image included with this story.
The deal brings together global leaders in their primary areas of focus – Epic in gaming and video technology, CLO in 3D fashion.
“Bringing high-quality digital fashion into real-time virtual worlds is complex and can be a creative barrier for digital fashion creators. It is exciting to see how CLO Virtual Fashion’s solutions work with Unreal Engine to help designers across industries make life-like digital fashion garments,” said Kim Libreri, Chief Technology Officer at Epic Games, in the announcement.
A screen shot from an Epic Games video released at the GDC showing the striking realism of its latest tech.
Unreal is one of the world’s most popular and advanced technically in the world, steadily enabling more realistic renderings of people, scenery, action and – now – clothes.
And CLO is a significant player in the virtual space with offices 12 offices around the world. Clients include Hugo Boss, Mango, Adidas, Weta Digital, and Ubisoft.
“We strongly believe that digital garments will play a significant role in the future of digital entertainment and metaverse platforms,” said Simon Kim, CEO of CLO Virtual Fashion. “We are building toward a future where we imagine the digitization of everything, the convergence of fashion with entertainment and the metaverse. Our visions are aligned and we are committed to building the future that we envision.”
CLO already offers 3D garment design software, a digital CMS [content management system] and collaboration platform, and an open marketplace and community where “thousands of true-to-life garment designs are bought, sold, and showcased.”
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