DURHAM – Fast food chain Popeyes selects Durham-based McKinney as its creative agency of record, and a Durham-based team will handle the account.
Financial terms weren’t disclosed.
McKinney said its selection came through a competitive request for proposal process. The news was announced Thursday.
“McKinney will cover brand strategy, creative development, and creative production across all channels,” McKinney said. ” The marketing strategy will lean into many of McKinney’s strengths across social, digital experiences, and sales-driving creative.
