By Hartley Charlton, MacRumors
Apple CEO Tim Cook has seemingly teased the company’s upcoming mixed-reality headset in an extensive interview with GQ.
Cook features on the cover of GQ‘s Global Creativity Awards 2023 issue. The interview with GQ‘s Zach Baron, titled “Tim Cook Thinks Different,” delves into multiple aspects of Cook’s career, premiership, and personal life. Explaining why Apple may, hypothetically, be interested in AR/VR hardware, Cook said:
“If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection. It could empower people to achieve things they couldn’t achieve before. We might be able to collaborate on something much easier if we were sitting here brainstorming about it and all of a sudden we could pull up something digitally and both see it and begin to collaborate on it and create with it. And so it’s the idea that there is this environment that may be even better than just the real world—to overlay the virtual world on top of it might be an even better world. And so this is exciting. If it could accelerate creativity, if it could just help you do things that you do all day long and you didn’t really think about doing them in a different way.”
Read the full story at MacRumors: https://www.macrumors.com/2023/04/03/apple-ceo-tim-cook-teases-ar-vr-headset/
