In Zuckerberg’s own words: New group ‘to turbocharge’ AI efforts

RESEARCH TRIANGLE PARK – Social giant Meta is stepping up its own artificial intelligence efforts in the wake of major moves made by Microsoft, Google and other tech giants.

And the plans are big.

“We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences,” wrote CEO Mark Zuckerberg in a post late Monday.

He says the effort will be led by a “new top-level product group:”

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area. We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products,” Zuckerberg says.

“In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences. We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.”

Meta recently announced plans to open an office in Durham.