Twitter is once again attempting to launch its premium service, a month after a previous attempt failed. It’s also committed to expanding tweet character count.
The social media company said Saturday it would let users buy subscriptions to Twitter Blue to get a blue checkmark and access special features starting Monday.
— Twitter (@Twitter) December 10, 2022
The blue checkmark was originally given to companies, celebrities, government entities and journalists verified by the platform. After Elon Musk bought Twitter for $44 billion in October, he launched a service granting blue checks to anyone willing to pay $8 a month. But it was inundated by imposter accounts, including those impersonating Musk’s businesses Tesla and SpaceX, so Twitter suspended the service days after its launch.
The relaunched service will cost $8 a month for web users and $11 a month for iPhone users. Twitter says subscribers will see fewer ads, be able to post longer videos and have their tweets featured more prominently.
In a tweet on Sunday, CEO Elon Musk said character counts for tweets would increase to 4,000 characters, up from 280. No date was specified.