Apple is calling off plans to increase production of its latest iPhone 14 series after an anticipated surge in demand failed to materialize, Bloomberg reports, citing sources familiar with the matter.
Apple has reportedly told suppliers to rein in efforts to increase iPhone 14 assembly by as much as 6 million units in the second half of the year. Apple had upgraded sales projections in the weeks leading up to the launch of iPhone 14, but it appears that the actual demand was not as high as expected.
As a result, Apple will aim to produce 90 million handsets for the period, which is around the same amount it produced in 2021 and in line with Apple’s original forecast this summer.
For more details, read the full story at MacRumors:
https://www.macrumors.com/2022/09/28/apple-reverses-iphone-14-plan-boost-production/
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