CHARLOTTE – Stratifyd has raised a third Series B funding round, adding $10 million in an investment round led by a Toronto-based firm, and has added two executives to its leadership team.

Eric Healy is the Charlotte-headquartered startup’s new chief executive officer, joining the firm from Aura, a cybersecurity organization.

And Jake Darley has joined the company as its chief financial officer following a COO role at Qualtrics.

The company announced the fundraise and the hires in a statement earlier in September.

“Stratifyd is at a key phase in the company’s growth and bringing in seasoned executives is critical to optimizing vertical expansion, customer satisfaction, and overall scalability,” said Simon Chong, co-founder and lead investor at Georgian, the Toronto-based investment firm who led the investment in the company.

Artificial intelligence startup Stratifyd raises another $9M

According to the company’s statement, Healy will “define and communicate a compelling vision and growth strategy” and Darley will focus effort on establishing operational efficiencies and best practices in financial management.

Both of those will be “required to accelerate Stratifyd’s growth,” the statement reads.

Healy said in a statement that the company is operating at a time when the rate of customer “churn” is high, but that Stratifyd’s data analytics solutions can improve and enhance customer experience, and thus customer retention and spend.

The company was founded in 2015 and operates what it calls the Smart AI experience and insights platform.  The company’s first Fortune 500 customer was Lenovo, according to prior reporting from WRAL TechWire.

Stratifyd raised $1.6 million in 2016, $5.9 million in 2017, $20 million in 2018, and $10 million followed by another $9 million in 2019.  Crunchbase lists the total funding raised by the company as $61.2 million.