GREENVILLE – The Greenville-headquartered Game Theory Group International, LLC, which operates Game Plan, a service and platform that guides athletes from high school through when they decide to retire from their sport, has raised more than $1.9 million in equity, according to an SEC filing.

According to the filing, nine investors funded the company with a total of $1,906,502.  The company also raised money in 2017, 2015, and 2013, according to prior filings.

Game Plan provides athletes eLearning and assessments, career services like a job board and applicant tracking platform, and a mentorship service, according to the company’s website.

The company notes that more than 350 athletic organizations are subscribers to the company’s platforms, as are all 525 National Junior College Athletic Association (NJCAA) institutions.

In total, the company’s website notes that more than 100,000 athletes are using the eLearning platform and that there have been more than 750,000 open job positions “offered specifically for athletes.”

The company recently launched a new product and service, adding the capabilities to provide professional development to athletic organization staff members, which it described in a blog post as a “new suite of eLearning modules … designed specifically for those working in athletics.”

According to the company’s LinkedIn profile, it has 34 employees.

Greenville-based Game Plan raises third round of equity