By , MacRumors

Apple CEO Tim Cook is on the guest list for this year’s Sun Valley Conference, which begins Wednesday in the resort town of Sun Valley, Idaho, according to Deadline. Known as “summer camp for billionaires,” the conference allows tech and media moguls to negotiate deals between leisure activities like golfing and whitewater rafting.

Cook has attended the retreat several times over the years, often alongside Apple’s services chief Eddy Cue, but it has yet to be confirmed if he will be present this year. Apple’s negotiations have typically been kept under wraps, but the conference provides the company with an opportunity to secure media deals for services like Apple TV+.

Who else is attending?

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