DURHAM – Cree LED launched a new product class in the lighting industry last week and it’s colorful.

The XLamp Element G LEDs were developed to provide multicolor directional light for indoor and outdoor use, including for applications pertaining to entertainment, architecture, and direction, a statement shared with WRAL TechWire noted.

According to the company’s statement, the new product line gives customers the “broadest range of color options available in the industry.”

The new class of products delivers nearly three times the light output of the company’s XQ-E LED, it noted in the statement, and nine times the lumen density of another one of it’s products, the XP-E2.

Cree LED is a subsidiary of SGH, which completed an acquisition of the division from the company now known as Wolfspeed in early 2021.  The sale was announced in October 2020 as Wolfspeed sought to sell off divisions and certain assets in order to focus on silicon carbide semiconductors.

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The new lighting solutions

“We continue to lead the industry by challenging assumptions about what’s possible with LED technology,” said Cree LED President, Claude Demby, in the statement.

Demby said the product class will “deliver a new standard,” and added that the company’s existing customers “have been asking for the next flagship color platform.

“XE-G LEDs deliver an innovative building block approach to lighting system design, providing an entirely new performance standard for this category,” said Demby.

The company’s website describes the new XLamp as “the industry’s best lighting-class performance and are application-optimized to enable the lowest system cost” and note that the products were designed “to deliver beautiful, long-lasting, energy-efficient light.”

Cree LED’s website lists about three dozen different XLamp products.  WRAL TechWire reported in January that Cree LED owner SGH reported that the lighting business performed well following the transfer of the company from Wolfspeed.

Cree’s LED business (formerly part of Wolfspeed) doing just fine, new owner reports