CHAPEL HILL – The Chapel Hill-based sales organization ratings platform RepVue has raised $5 million in capital, led by S3 Ventures.

Funding will be allocated to accelerate growth, including by hiring additional talent and expanding the company’s data set, according to the company’s founder and CEO Ryan Walsh.

Other investors included TDF Ventures and the Triangle Tweener Fund.  Triangle Tweener Fund’s sole general partner, Triangle entrepreneur and investor Scot Wingo, is a prior investor in the company, participating when the startup raised $1 million in 2021 to come out of “stealth.”

The company provides ratings and data on more than 11,000 sales organizations globally, it said in a statement.  In total, the company has seen more than 60,000 ratings provided on its platform after emerging from a beta phase two years ago.

“This funding helps realize RepVue’s mission to drive transparency into sales organizations and enable sales professionals to discover career opportunities that best fit their skills and experience,” said Walsh, in a statement.

B2B sales information platform backed by Scot Wingo emerges from stealth, raises $1M

Improving talent acquisition

According to the statement, the company will also invest in growing what it calls its “Employer Data Platform,” which provides customers an opportunity to improve talent acquisition.

As a part of the deal, Eric Engineer, a partner at S3 Ventures, will join the firm’s board of directors.

“We already knew from firsthand experience that sales hiring is broken, so we were intrigued when we learned of Ryan’s vision, the rapid early growth, and the extent to which both job seekers and employers value the company’s unique dataset,” said Engineer in a statement.

Wingo is already a member of the company’s board of directors, joining in 2021.

“I think they are solving a really huge problem that every startup has – and even every business with sales people has: attracting, hiring, retaining and understanding sales talent,” Wingo told WRAL TechWire last year.

The company’s website also lists sales roles on a job board.

Competition for sales talent ‘fierce,’ hence need for new startup, RepVue, founder says