CARY – A Cary-based startup marketing agency has raised $650,000 in debt financing from two investors, according to an SEC filing.
The startup, BlueLena, states on its LinkedIn page that it is “devoted to building a sustainable future for local media through audience optimization.”
BlueLena’s LinkedIn page also notes that it is a founder-funded company and lists six employees associated with the firm. The company’s website has additional job postings listed, including a head of operations role.
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The co-founders are Daniel Williams and James Gold, both of whom are listed on the SEC filing.
Williams is listed as the CEO, manager, and director, and Gold is listed as a manager and director.
“Other than the payment of salaries and other compensation and benefits and reimbursement of expenses, no officer, director, partner, manager or promoter will receive any payments from the proceeds of this offering,” the filing reads.
Funds were first raised in February, according to the filing, which was signed by Williams on March 31. Williams also lists participation as an investor and advisor in the Wolfpack Investor Network.
The founders also co-founded and managed (with a third partner, Tom Ratkovich), LEAP Media Solutions that was acquired in 2017, according to the company’s website.
On March 28, the company announced it partnered with Sparkloop in a blog post. Earlier in March, the company announced a business agreement with Newspack, a unit of WordPress.com.
